Case Study: ArtReach Rebrand
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Although a crucial part of the education system, visual art programs are being cut across the country. ArtReach, a San Diego based non-profit, has made it their mission to bring art back into the classroom. With a team of artists and volunteers, ArtReach brings standards based hands on workshops to K - 6 schools across the county.
The diverse audience of children and adults made it essential for the brand to be serious but remain exciting and youthful. The simple line work that makes up the visual language comes from the lessons used in workshops while the icons are inspired by completed student work.
